How to succeed
in business without really thinking too much.
Aimed at salespeople and other business folk
who rise and fall on their charm, Walker has created a strategy for
increasing confidence and charisma. Elegant in its simplicity, Walker's
advice is to trust your gut. Recognizing the difficulty of making an
argument for under-thinking, Walker goes to great lengths to explain his
strategy. The right side of the brain can process enormous amounts of
information and offer quick decisions; the left side of the brain, with
its over-analysis and self-doubt, may be seductive in its logic but is
all too often wrong. First, one must unleash the intuition through
creating the right environment and “an alert sense of calm.” For those
times spent in client meetings or interviews and being asked a question
for which the gut does not know the answer, Walker offers specific
stalling techniques; in that case, the reader should suggest, for
example, that the matter under discussion needs more thought, or turn to
the client and ask for his or her thoughts.
The author then encourages the reader to
think big; rather than merely employing intuition moment to moment, he
suggests creating a vision, such as a trip to Hawaii, and not letting go
until it's achieved. Obstacles may appear, and setbacks may occur, but
by maintaining a positive vision of the ultimate goal, the intuition
will find a way to make it happen, the author asserts. Taking it in a
more practical direction, he then provides the reader with a series of
exercises designed to discover a “sense of purpose.” And, fully aware
that when trusting the gut it can be difficult to stay on message,
Walker offers some thoughts on “the art of staying on a roll.” Finally,
he winds up with “Trust Your Gut – The Song,” sung to the tune of “Ain't
Relentlessly upbeat and all the more likable
for it, Walker's work demonstrates its own effectiveness.
– Kirkus Discoveries.
Kirkus Discoveries, VNU US Literary
Group, 770 Broadway, New York, NY 10003 646-654-4602 fax 646-654-4706